NIKE x NORDSTROM

The Season’s Best Guest


OBJECTIVE

The season’s brightest guest has arrived.

In light of the Nike x Nordstrom holiday collection, we’re looking to redefine gifting through style, and capture attention during one of the biggest retail moments of the year. In this campaign, we highlighted our consumer, the Maverick, as the true star of every holiday. It is not just the products that make the gifts, it’s her. 

The season’s brightest guest has arrived. Bold, magnetic, and effortlessly assured, the Maverick lights up every room. Her presence is the present, and her gifts? Instantly iconic. She doesn’t follow trends or chase moments. She creates them.

ROLE

Campaign Ideation
Concept Development
Creative Direction
Art Direction
Casting

CREDITS

Photographer: Sage Bennett

Agency: Recess Studios

Production: Valentine Studios

Creative Director: Alex Aghania

Strategy: Mac Batemen & Chloe Sacre