NIKE x NORDSTROM
The Season’s Best Guest
OBJECTIVE
The season’s brightest guest has arrived.
In light of the Nike x Nordstrom holiday collection, we’re looking to redefine gifting through style, and capture attention during one of the biggest retail moments of the year. In this campaign, we highlighted our consumer, the Maverick, as the true star of every holiday. It is not just the products that make the gifts, it’s her.
The season’s brightest guest has arrived. Bold, magnetic, and effortlessly assured, the Maverick lights up every room. Her presence is the present, and her gifts? Instantly iconic. She doesn’t follow trends or chase moments. She creates them.
ROLE
Campaign Ideation
Concept Development
Creative Direction
Art Direction
Casting
CREDITS
Photographer: Sage Bennett
Agency: Recess Studios
Production: Valentine Studios
Creative Director: Alex Aghania
Strategy: Mac Batemen & Chloe Sacre