PLANT APOTHECARY

A Positive Force of Nature

OBJECTIVE

Imagine a relationship that ignites our greatest potential. One that feels so easy and natural. One that embodies true harmony and balance.

This relationship was the catalyst for the rebirth of indie skincare brand, Plant Apothecary. Driven by its new rallying cry, Be a Positive Force of Nature, we flew to the mountains to create a content series bringing this sentiment to life. We captured the essence of the Plant woman – strong, resilient, deeply rooted in nature, and unafraid to be bold. These assets were used to pitch the newly imagined brand to future retailers and media outlets.

ROLE

Campaign Ideation
Concept Development
Creative Direction
Art Direction
Casting
Styling
Production