NIKE x NORDSTROM
In Bloom
OBJECTIVE
Celebrating the intersection of sport and style, this spring campaign spotlights the latest Nike x Nordstrom drop. Set over the course of a day at the flower market, the story follows the NxN women as they move through the market, curating the world around them. Shot on both film and digital by Juanita Richards, the campaign is brought to life through her distinct POV, capturing the intersection of femininity, sport and street culture – the very essence of the NxN woman.
Concept Development,
Creative Direction
Art Direction
Casting
ROLE
CREDITS
Photographer: Juanita Richards
Second Photographer: Willie Jane
DP: Chuk Owens
Agency: Recess Studios
Production: Valentine Global
Creative Director: Alex Agahnia